This three study research program tests whether the cognitive appraisals of outcome desirability and agency combine to offer a more comprehensive explanation of emotion’s effect on consumer decision-making processes than has been offered to date.
Year Manuscript Completed
Consumer behavior; Decision making psychological aspects; Marketing psychological aspects
Primary Language of Manuscript
Recommended CitationLisa Watson (January 2005) An Exploration of the Effects of Outcome Desirability and Agency Appraisals on Emotions and Consumer Decision-Making Processes, PhD, ePublications@bond, Faculty of Business, Technology and Sustainable Development.
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