In recent years, criminal profiling has received a great deal of attention from both the popular media and professional circles. However, the application of criminal profiling to the investigative process is still misunderstood. A criminal profile can offer more to an investigation than is realised by many individuals. These services include, but are by no means limited to, victimological assessments, an equivocal death analysis, a threshold assessment, as well as a fully rendered criminal profile. It is the purpose of this paper to examine the role of criminal profiling in the operational phase of an investigation. In doing so, a recent case example will be used.