What's in a name? Definitional issues in franchising
Elizabeth Crawford Spencer, Bond UniversityFollow
Spencer, E.C. (2012). What's in a name? Definitional issues in franchising. Paper presented at the 26th Annual International Society of Franchising Conference. 17-19 May, 2012. Fort Lauderdale, Florida, USA
Access the conference
Copyright © E. Spencer, 2012
This document is currently not available here.
Since July 25, 2013
This document has been peer reviewed.