The legality of product placement
Date of this Version
These days, when watching TV, a video or a cinema film, you may notice that one or another product appears with unusual prominence or regularity. Actors show a marked preference for a certain softdrink, car or brand of sunglasses. Increasingly, the chances are this is no coincidence. For consideration of some sort, products are visibly and recognisably displayed in productions of all kinds. The US is the biggest market for product placement, but any nation that produces and shows film or TV programs has to live with this, at least in Australia and New Zealand, still relatively new phenomenon.