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They say there are only two certainties in life – death and taxes. The author suggests you add another for the average Australian: the need to know ‘the latest score’. The author has ‘crunched the numbers’ on the News Value column in The Australian’s media section during 2005 to demonstrate the overwhelming popularity of sports coverage in the Australian media. Of the ‘top five’ stories nominated in the column in the 44 weeks surveyed, 41% involved sports coverage, nearly double the next category. There are also preliminary findings of a study of the first 41 weeks of the surveys for 2006. The author asks why sports’ reporting is not offered in more tertiary journalism courses?
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