Date of this Version


Document Type

Journal Article

Publication Details

Pearson, Mark (2000) Advertorials and the Trade Practices Act: why the ‘Golden Tonsils’ saga might prove costly in the long run. Australian Journalism Review, Vol. 22 ( 1) pp. 57-67

Copyright © Journalism Education Association 2000. All Rights Reserved.
Permission granted.

The Australian Journalism Review is published by the Journalism Education Association


Not long after the Australian Broadcasting Authority announced its inquiry into radio station 2UE over the 'cash for comment' scandal in 1999, the Australian Competition and Consumer Commission (ACCC) warned it would look at drafting guidelines for the media on the production of 'advertorials', items which appear to be news but are in fact sponsored by advertisers. This article analyses the legal positioning of advertorials, particularly in the light of consumer legislation, and considers a possibleframework for the ACCC guidelines.



This document has been peer reviewed.


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