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This paper explores how women in public relations have been depicted in the popular culture forms of film and television. With some reference to early screen depictions, it focuses primarily on film and television from the past two decades, analysing women in a variety of public relations roles in the 1990s and 2000s. The study looks at nine leading television series and movies from the United States and United Kingdom to examine how women in public relations are portrayed, and also collates the data from previous studies to develop a profile of how depictions have changed since the 1930s. Primarily, it seeks to locate these depictions of women on screen within the spectrum of feminist and post feminist theory, both specific to public relations and from a wider perspective. It then draws on a range of thinking from popular memory, cultivation analysis and the public sphere to explain how these depictions become embedded within popular (mis)understandings of the profession.
This document has been peer reviewed.