Recall and recognition of in-game advertising: Effects of environment, ad positioning and difficulty
Koos C. M. Buijten, International University of Applied SciencesFollow
Claudia E. Pellengahr, Aalborg UniversityFollow
Penny de Byl, Bond UniversityFollow
Citation only.Buijten, K. C. M., Pellengahr, C. E., & de Byl, P. (2010). Recall and recognition of in-game advertising: Effects of environment, ad positioning and difficulty. In Y. Pasadeos (Ed.), Advances in communication and mass media research (pp. 247-257). Athens: Athens Institute for Education and Research (ATINER).Access the publisher's website.2010 HERDC submission. FoR Code: 190300© Copyright 2010 by the Athens Institute for Education and Research. The individual essays remain the intellectual properties of the contributors.
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