Advertisements, commercials, and the development of a child's multicultural worldview

Date of this Version


Document Type

Book Chapter

Publication Details

Interim status: Citation only

Brand, J. E. (2008). Advertisements, commercials, and the development of a child's multicultural worldview. In J. K. Asamen, M. L. Ellis & G. L. Berry (Eds.), The Sage handbook of child development, multiculturalism, and media (pp. 233-247). Thousand Oaks, California, United States: Sage Publications.

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2008 HERDC Submission

©Copyright SAGE Publications, Inc. 2008


The SAGE Handbook of Child Development explores the multicultural development of children through the varied and complex interplay of traditional agents of socialization as well as contemporary media influences, examining how socialization practices and media content construct and teach us about diverse cultures. Editors Joy K. Asamen, Mesha L. Ellis, and Gordon L. Berry, along with chapter authors from a wide variety of disciplines, highlight how to analyse, compare, and contrast alternative perspectives of children of different cultures, domestically and globally, with the major principles and theories of child development in cognitive, socioemotional, and/or social/contextual domains. This volume will help readers evaluate ethnicity, socioeconomic, and gender issues in child development and see how these issues influence individual development as well as social policy.

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