Date of this Version

October 2002

Document Type

Conference Paper

Publication Details

Pearson, M. (2002) The journalist’s toolkit on ageing - helping shape media perceptions

Presented to the 6th World Congress on Ageing, Perth, October 29, 2002.

Pre-print version

The author acknowledges the financial assistance of the Positive Ageing Foundation of Australia in this project and the research support offered by the former chief executive of the foundation, Ms Dianne Moran, Master of Information Technology graduate Mike Hardy, postgraduate communication students Molly Blair, Erlend Dannatt, and Disha Bole, and undergraduate journalism student Jasmin Sommerfeld.

Copyright © Mark Pearson, 2002.


During 2002 Bond University's Centre for New Media Research and Education (CNMRE) and the Positive Ageing Foundation of Australia (PAFA) have been co-operating to develop The Journalist’s Toolkit on Ageing, an interactive web-based tool designed to help shape media perceptions on ageing. The toolkit is designed for media professionals and journalism students who want a solid grounding and knowledge of ageing issues. Rather than being an exercise in political correctness, this resource aims to challenge perceptions and raise awareness about age and how it is represented in electronic and print media. The site features references, articles to publish, story ideas, writing tips, links to other resources, downloads, statistics, and much more. Up-to-date information is presented with material that is freely available for publication or broadcast. This paper explains the rationale behind the project, introduces the site, and discusses the educational and journalistic issues it has raised.



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