Sport rules - OK? A study of media usage in 2005

Roger Patching, Bond University

Document Type Conference Paper

Patching, Roger (2006) Sport rules - ok? A study of media usage in 2005 is a conference paper presented at 2nd Joint JEANZ/JEA Conference 2006 "Journalism Downunder: the future of the media in the digital ages" 4-6 December 2006, Auckland, NZ.
To view this conference paper contact 2nd joint JEANZ/JEA conference

2006 HERDC submission


They say there are only two certainties in life – death and taxes. The author suggests you add another for the average Australian: the need to know ‘the latest score’. The author has ‘crunched the numbers’ on the ‘News Value’ column in The Australian’s media section during 2005 to demonstrate the overwhelming popularity of sports coverage in the Australian media. Of the ‘top five’ stories nominated in the column in the 44 weeks surveyed, 41% involved sports coverage, nearly double the next category. There are also preliminary findings of a study of the first 41 weeks of the surveys for 2006. The author asks why sports’ reporting is not offered in more tertiary journalism courses? © 2006 School of Communication Studies, AUT University


This document has been peer reviewed.