An empirical investigation of the role of camaraderie, cause, competency, and participation motives in the development of attachment to a charity sport event
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This paper examines the factors that contribute to the meaning participants hold for charity sport events. Specifically, the paper investigates the role of three value-laden constructs; along with participation motives, to understand participant attachment to a charity sport event. An online questionnaire was given to participants in the Lance Armstrong Foundation LIVESTRONG Challenge (n 5 568) following the event. Data analysis revealed two recreational event motives, three motives for charitable giving, and three value-laden constructs contribute to attachment to the charity sport event. In addition, the results revealed the value-laden constructs make a stronger contribution to event attachment than the participation motives. Suggestions are made for increasing the meaning held for the event through community building, calls to action, and customization.
This document has been peer reviewed.