Date of this Version


Document Type

Journal Article

Publication Details

Kale, S., De, S. & Kreider, N. (2007) Cultural adaptation on the Web: review and implications

Working Paper Series; No. 2, Apr. 2007.

Copyright © Sudhir Kale, Sangita De, Nicholas Kreider and The Globalisation and Development Centre, Bond University, 2007.


Catering to the preferences of culturally diverse Web audiences requires adaptation in Web communication. In this article, we review existing literature on culture and Website design and discuss the impact of culture on Web communication using ten dimensions of culture drawn from Hofstede's (1991) and Trompenaars' (1993) cultural frameworks.