Date of this Version


Document Type

Conference Proceeding

Publication Details

Published version

Burgin, S., & Hardiman, N. (2014). Maintaining competitive tourism advantage with reference to the Greater Blue Mountains World Heritage Area. In M. Reimann, K. Sepp, E. Parna, R. Tuula (Eds.), 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas (MMV): Local community and outdoor recreation (pp. 40-41). 20-23 August, 2014. Tallinn, Estonia.

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Business literature is replete with examples of industries that failed to adapt to emerging trends and lost competitive advantage (see Levitt, 1975 - historical examples). To maximise opportunities, industries must identify sources of competitive advantage, and adapt. Tourism (including recreation) is particularly vulnerable to a diversity of external forces that threaten competitiveness (climatic variability/change, residents’ attitudes, terrorism/crime).



This document has been peer reviewed.


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