Hume Winzar

Date of this Version

December 1991

Document Type

Discussion Paper

Publication Details

Hume Winzar (1991) Addressing Some Puzzles in Conjoint Analysis

1. A test of construct and predictive validity of self-explicated and conjoint measures of consumer utility

2. Assessing the value of respondent training in conjoint studies using verbal profile stimuli.

School of Business Discussion Paper ; No. 23, Dec. 1991

© Copyright Hume Winzar and the School of Business, Bond University



This paper reports on work in progress which addresses three issues:

1. Hybrid Modelling. 2. Respondent training. 3. Interaction effects.

In this paper we restrict ourselves to the first and second issues. The interaction effects study is reported in a subsequent paper.