Date of this Version

July 1990

Document Type

Discussion Paper

Publication Details

H. Winzar and R. Morley (1990) Attitudinal and Environmental Influences on Preferences for Commerce and Management Courses

School of Business Discussion Paper ; No. 2, Jul. 1990

© Copyright H. Winzar, R. Morley and the School of Business, Bond University


An Australian study attempted to uncover an explanatory model of high school students' expectations of enrolment in alternative business schools. The methodology is suggested as a general approach for further research in the American context. An application of Fishbein' s Extended Multi-Attribute model supported the notion that student's expectations of enrolment were associated more with attitudes towards the consequences of enrolment than with attitudes towards the institution itself. The views of parents and significant others had a marginal influence. The relationship was mediated by situational constraints: expected Tertiary Entrance score and the amount of Information, students felt they had about an institution. Details of the survey and data analysis procedures are discussed and suggestions made for further research.