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Besides trademarks, there are a number of different legal instruments protecting food indications in Europe. By their very nature, these food indications act like intellectual property, while their primary purpose, it is claimed, is to protect consumers. The paper focuses on the theoretical teleology of food indication law and compares it to the actual local, European and international legal, economic and technical effects. It analyses these types of indications that are specifically implemented in European law, i.e. Protected Designations of Origin (PDO), Protected Geographical Indications (PGI) and Traditional Specialties Guaranteed (TSG).