Managing corporate social responsibility in China
EXTRACT: Global corporations, particularly those operating in China, have been in a transition from an ethical to a strategic approach to CSR in recent years. They need to take the ethical approach and the strategic approach as complementary, and implement them in accordance with the particular circumstances they face in the host country. Global corporations have explored a number of innovative experiments to do business in China in ways that benefit the company, the society, and the ecosystem. These innovative experiments may inform global corporations operating in other emerging economies.
This document has been peer reviewed.