Date of this Version


Document Type

Journal Article

Publication Details

Published Version.

Pentecost, R., Spence, M. T., & Kale, S. (2011). Events gone bad: Ramifications and theoretical reasoning. The international journal of sport and society, 2(2), 1-11.

Access the publisher's website.

2011 HERDC submission. FoR code: 150501, 150404

© Copyright Robin Pentecost, Mark T. Spence & Sudhir Kale, 2011




The extent to which events are sustainable is an issue of considerable importance (Andersson, and Getz, 2008). While it may be that many do not adopt a marketing orientation (Mayfield & Crompton, 1995; Lade & Jackson, 2004; Mehmetoglu & Ellingsen, 2005) due to their more socialistic not-for profit nature there are still other factors that need to be addressed as sustainability will often depend upon the political and tangible support of key stakeholders (Andersson, and Getz, 2008). Using stakeholder theory and commitment-trust theory as applied to the events marketplace and taking a case study approach, this paper critically evaluates a major international motor sports event and the factors leading up to its demise along with its social, organisational, and political ramifications.



This document has been peer reviewed.


To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.