A meta analysis of unit size and its influence on consumption volume
Natalina Zlatevska, Bond UniversityFollow
Chris Dubelaar, Bond UniversityFollow
Stephen Holden, Bond UniversityFollow
Citation only.Zlatevska, N., Dubelaar, C., & Holden, S. (2012). Sizing up the size effect: A meta analysis of unit size and its influence on consumption volume. Paper accepted for presentation at the Marketing & Public Policy Conference (MPPC), Atlanta, Georgia, United States.Access the conference website.© Copyright Natalina Zlatevska, Chris Dubelaar & Stephen Holden, 2012
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Since February 19, 2012