Viagra: An outstanding growth strategy
Stephen J. S. Holden, Bond UniversityFollow
Interim status: Citation only.
Holden, S. J. S. (2009). Viagra: An outstanding growth strategy. In P. Burgess (Ed.), Principles of marketing (pp. 77-79). Frenchs Forest, Australia: Pearson Education.
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Since August 30, 2010
This document has been peer reviewed.