Using the Enneagram for Internal Marketing in Service Establishments

Date of this Version

December 2006

Document Type

Conference Paper

Publication Details

Kale, Sudhir H. and De, Sangita (2006) Using the enneagram for internal marketing in service establishments presented at the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2006, 4-6 December 2006, Brisbane.
To obtain a copy of this presentation contact the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2006

2006 HERDC submission


This article espouses use of the Enneagram for marketing studies. The Enneagram is an ancient framework of personality classification dating back around 2,500 years. In recent years, this framework has demonstrated strong psychometric properties such as reliability and validity. Given the intense amount of information the Enneagram typology provides, it can be successfully used in internal marketing as well as in better comprehending a wide array of other marketing issues.

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This document has been peer reviewed.