Abstract

This three study research program tests whether the cognitive appraisals of outcome desirability and agency combine to offer a more comprehensive explanation of emotion’s effect on consumer decision-making processes than has been offered to date.

Year Manuscript Completed

2006

Subject Category

Business Administration, Marketing (0338)

Keywords

Consumer behavior, Decision making psychological aspects, Marketing psychological aspects

Primary Language of Manuscript

EN

01Front.pdf (147 kB)

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