We know that misestimating time has profound ramifications on consumer behaviour, and marketing researchers have dedicated considerable effort to understanding the effects that time perceptions play in consumers’ decision-making. However, very little is known regarding how marketers may distort the subjective experience of time to their own benefit. This dissertation attempts to fill that gap.
Year Manuscript Completed
Marketing research; Consumer behavior
Primary Language of Manuscript
Recommended CitationSonia Noemi Vilches-Montero (2011) Dual-tasking, Temporal Embedding or Having Fun : When Does Time Fly?, PhD, ePublications@bond, Faculty of Business.
01Front.pdf (391 kB)