Abstract

We know that misestimating time has profound ramifications on consumer behaviour, and marketing researchers have dedicated considerable effort to understanding the effects that time perceptions play in consumers’ decision-making. However, very little is known regarding how marketers may distort the subjective experience of time to their own benefit. This dissertation attempts to fill that gap.

Year Manuscript Completed

2011

Subject Category

Business Administration, Marketing (0338)

Keywords

Marketing research, Consumer behavior

Primary Language of Manuscript

EN

01Front.pdf (391 kB)

Share

COinS