Abstract
We know that misestimating time has profound ramifications on consumer behaviour, and marketing researchers have dedicated considerable effort to understanding the effects that time perceptions play in consumers’ decision-making. However, very little is known regarding how marketers may distort the subjective experience of time to their own benefit. This dissertation attempts to fill that gap.
Year Manuscript Completed
2011
Subject Category
Business Administration, Marketing (0338)
Keywords
Marketing research, Consumer behavior
Primary Language of Manuscript
EN