This theoretical study adopted a qualitative research approach to explore how crisis leadership influenced crisis management readiness in an increasingly volatile global tourism environment in the context of the 2010 Thai Red Shirt crisis. The main objective of the study was to derive a substantive theory that explained the social influence processes associated with crisis readiness. This study posits a newly developed substantive theory that identified the core category of Empowering Readiness as key to improving an organisation’s crisis readiness.

Year Manuscript Completed



Emergency and Disaster Management | Hospitality Administration and Management | Strategic Management Policy | Tourism and Travel


Crisis management; Leadership.

Primary Language of Manuscript