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Abstract

Extract:

When you next visit your favourite McDonalds, Hungry Jacks or KFC - please ponder the complex legal and economic structures that lurk behind the colourful clowns and dearly-departed Southern USA gentlemen. Many of these places are franchises. Have you ever wondered why a Big Mac is fundamentally the same whether you purchase it in Parramatta or Cairns or why the stores look the same wherever you go? Perhaps you work for a franchise. It is worthwhile to understand what franchising is because for many of the activities we undertake every day - and I am not only talking about convenience food - we will be provided with goods and services by someone employed by a franchise. But not all the stores you think might be franchises have gone with that model.

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