Maria Hopwood
Maria Hopwood
Associate Professor Public Relations
Bond University
Receive Notification of New Content
Subscribe to new articlesNotify me of all new articles.
Receive customized notification.
Sports Public Relations: The strategic application of public relations to the business of sport
Maria Hopwood, University of Teesside
DATE: January 2005
ABOUT THIS DOCUMENT:
Interim status: Citation only.
Hopwood, M. (2005) Sports Public Relations: The strategic application of public relations to the business of sport. Where sport marketing theory meets practice. Selected papers from the Second Annual Conference of the Sport Marketing Association B. Pitts (Ed.), (pp.174-188). Morgantown WV: Fitness Information Technology. ISBN: 9781885693679.
To obtain a copy of this publication please visit the Fitness Information Technology, a division of ICPE West Virginia University.
Copyright ©West Virginia University, 2005. All Rights Reserved
ABSTRACT:
The collection of outstanding papers contained within this manuscript is drawn from over one hundred and fifty academic presentations delivered during the three day conference held in Memphis, Tennessee, November 18-20, 2004, attracting more than three hundred sport marketing scholars, professionals, and students.