Title

What's in a name? Definitional issues in franchising

Date of this Version

5-17-2012

Document Type

Conference Paper

Publication Details

Citation only

Spencer, E.C. (2012). What's in a name? Definitional issues in franchising. Paper presented at the 26th Annual International Society of Franchising Conference. 17-19 May, 2012. Fort Lauderdale, Florida, USA

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Copyright © E. Spencer, 2012

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This document has been peer reviewed.