Date of this Version
September 1999
Document Type
Journal Article
Abstract
[Extract] In 1994, journalist Joshua Quittner wanted to write an article on how important the web would be for the business community. McDonalds, the fastfood giant, responded negatively to his enquiries. So Quittner publicised his registration of to taunt them. Quittner eventually gave up the domain name in return for McDonalds' donation of money to a local school for computer equipment. Ever since, entrepreneurs have realised the potential for a fast buck.
COinS
Publication Details
Forder, Jay. “Disputes about names: cybersquatting, cyberstuffing and banner ads", CCH Law and Technology, Issue 16, Jun 1999, pp. 1-3.
Reproduced with the kind permission of CCH Australia Limited.
For more information see www.cch.com.au
©CCH 1999. All rights reserved.