Date of this Version
[Extract] In 1994, journalist Joshua Quittner wanted to write an article on how important the web would be for the business community. McDonalds, the fastfood giant, responded negatively to his enquiries. So Quittner publicised his registration of to taunt them. Quittner eventually gave up the domain name in return for McDonalds' donation of money to a local school for computer equipment. Ever since, entrepreneurs have realised the potential for a fast buck.