Title

'All for one and one for all': A survey of franchise trade associations' roles in the governance of the franchise relationship

Date of this Version

2-12-2009

Document Type

Conference Paper

Publication Details

Citation only.

Spencer, E. C. (2009). 'All for one and one for all': A survey of franchise trade associations' roles in the governance of the franchise relationship. Paper presented at the 23rd Annual International Society of Franchising Conference, San Diego, California, United States.

Access the conference website.

2009 HERDC submission. FoR code: 1801

© Copyright Elizabeth Crawford Spencer, 2009.

Abstract

This article examines the roles of trade associations in the governance of the relationship between franchisor and franchisee (the franchise relationship). Governance as 'the exercise of authority; control' is carried out at many different 'layers' of interaction. According to current conceptions of regulation and governance, the role of trade associations becomes more pervasive. Based on data from several sources, including an in-depth survey of five franchise trade associations, this article provides an overview of franchise trade associations' membership, the benefits and services. It suggests ways in which associations impact governance of the franchisor-franchisee relationship at all layers of governance.

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This document has been peer reviewed.