'All for one and one for all': A survey of franchise trade associations' roles in the governance of the franchise relationship
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This article examines the roles of trade associations in the governance of the relationship between franchisor and franchisee (the franchise relationship). Governance as 'the exercise of authority; control' is carried out at many different 'layers' of interaction. According to current conceptions of regulation and governance, the role of trade associations becomes more pervasive. Based on data from several sources, including an in-depth survey of five franchise trade associations, this article provides an overview of franchise trade associations' membership, the benefits and services. It suggests ways in which associations impact governance of the franchisor-franchisee relationship at all layers of governance.
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