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The use of geographical terms in association with goods is common. But uses vary in crucial ways. The misuse of geographical terms in trade gives rise to various legal remedies. Crucial to the distinction between misrepresentation and registered trade-mark infringement is the significance consumers attach to the geographical term. The current international debate revolves around the European Union's (EU) proposals for the expansion of a hybrid system, that of “registered geographical indications (GIs)”, which already exists under municipal and EU laws.