Reconceiving the regulation of the franchise sector
Date of this Version
The franchising sector contributes an estimated $90 billion per year (about 11%) to the Gross Domestic Product and employs over 600 000 people in Australia, a figure that between 2002 and 2004 increased by about fourteen percent and between 2004 and 2006 by about thirteen percent* Despite its importance to the national economy, there is little reliable evidence of the economic effectiveness of the operation of the sector. Franchising is portrayed by its trade association as a vehicle to transform inexperienced people into successful business owners, with higher success rates than for independent small business.
* See footnote¹ in the Introduction.
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