Ad-agent provocateur: Can advertising agencies be liable as principals for creating misleading ads?
Date of this Version
Misleading advertising in the financial services sector is always of concern to consumers and, in particular, the Australian Competition and Consumer Commission (ACCC) and the Australian Securities and Investments Commission (ASIC). Cassidy v Saatchi & Saatchi Australia Pty Ltd  ATPR 41-980 (Saatchi) is of significance not necessarily because it involved deceptive advertising by a major insurer, but also because the regulators chose to take action against the insurer's advertising agency.
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