Title

Ad-agent provocateur: Can advertising agencies be liable as principals for creating misleading ads?

Date of this Version

June 2005

Document Type

Journal Article

Publication Details

Millen, Damien (2005) Ad-agent provocateur: Can advertising agencies be liable as principals for creating misleading ads? Cassidy v Saatchi & Saatchi Australia Pty Ltd [2004] ATPR 41-980. Trade Practices Law Journal, Volume 13, No 2, June 2005, 13 TPLJ 1002, 5pp.

Copyright © Thomson Legal & Regulatory Limited, 2005.

Access the Trade Practices Law Journal via the Bond University Library catalogue.

Abstract

Extract:

Misleading advertising in the financial services sector is always of concern to consumers and, in particular, the Australian Competition and Consumer Commission (ACCC) and the Australian Securities and Investments Commission (ASIC). Cassidy v Saatchi & Saatchi Australia Pty Ltd [2004] ATPR 41-980 (Saatchi) is of significance not necessarily because it involved deceptive advertising by a major insurer, but also because the regulators chose to take action against the insurer's advertising agency.

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