Title

Good as new? Beer, brand names and Section 52

Date of this Version

12-1-2003

Document Type

Journal Article

Publication Details

Millen, D. (2003). Good as new? Beer, brand names and section 52. Tooheys Pty Ltd v Coopers Brewery Ltd [2003] FCA 148. Trade Practices Law Journal, 11 (4), 253-255.

Copyright © Thomson Legal & Regulatory Limited, 2003.

Access the journal

Currently known as Australian Journal of Competition and Consumer Law

Abstract

Introduction

The Federal Court's decision in Tooheys Pty Ltd v Coopers Brewery Ltd [2003] FCA 148 explores the use of particular words in product brand names. Difficulties arise when common words have been incorporated into a name and are used by competitors to describe an alternative offering. The risk is particularly potent where a word's "double meaning" forms the core part of a marketing campaign.

This document is currently not available here.

Share

COinS