Jeffrey Brand

Associate Dean
Head of School of Communication and Media Studies

B.A. (GVSU)
M.A. (U Mich.)
Ph.D. (MSU)

Dr. Brand has spent a decade developing a career focused on exploring the cognitive and behavioural effects of electronic media on young audiences. The program of research has focussed on stereotyping in the media and stereotypic attitudes of youth, on effects of advertising on the materialistic values of youth, and on the effects of news on youth knowledge about social and political reality. More recently, Dr. Brand undertaken a program of research centred on Video Games as a dominant form of Communication.

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Documents by Subject Area

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• Community embeddedness and the diffusion of local news
• Connecting Diversity: Paradoxes of Multicultural Australia
• Don't criticise the effects of video games on kids, exploit them!
• Information and communication technologies
• Interactive Australia 2007 : facts about the Australian computer and video game industry
• Living Diversity: Australia’s Multicultural Future
• Minorities and the mass media: Television into the 21st century
• Representations of ALANA in Computer and Video Games
• Sources of News and Current Affairs
• The diverse worlds project: narrative, style, characters and physical world in popular computer and video games
• The narrative and ludic nexus in computer games: Diverse worlds II
• The newsroom versus the lounge room: journalists’ and audiences’ views on news