Jeffrey Brand
Jeffrey Brand
Associate Dean and Head of School of Communication and Media
Bond University
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Associate Dean
Head of School of Communication and Media Studies
B.A. (GVSU)
M.A. (U Mich.)
Ph.D. (MSU)
Dr. Brand has spent a decade developing a career focused on exploring the cognitive and behavioural effects of electronic media on young audiences. The program of research has focussed on stereotyping in the media and stereotypic attitudes of youth, on effects of advertising on the materialistic values of youth, and on the effects of news on youth knowledge about social and political reality. More recently, Dr. Brand undertaken a program of research centred on Video Games as a dominant form of Communication.
Download a more extensive listing of Jeffrey Brand's publications
- Ien Ang, Jeffrey E. Brand, Greg Noble, and Jason Sternberg (2006) Connecting Diversity: Paradoxes of Multicultural Australia
- Jeffrey E. Brand (2003) Don't criticise the effects of video games on kids, exploit them!
- Ien Ang, Jeffrey E. Brand, Greg Noble, and Derek Wilding (2002) Living Diversity: Australia’s Multicultural Future
- Jeffrey E. Brand and Mark Pearson (2001) The newsroom versus the lounge room: journalists’ and audiences’ views on news
- Mark Pearson, Jeffrey E. Brand, Deborah Archbold, and Halim Rane (2001) Sources of News and Current Affairs
- Jeffrey E. Brand, Jakub Majewski, and Scott J. Knight (2006) Representations of ALANA in Computer and Video Games
- Jeffrey Brand and S. Roald (2004) Information and communication technologies
- B. S. Greenberg, D. Mastro, and Jeffrey Brand (2002) Minorities and the mass media: Television into the 21st century
- B.S. Greenberg, W. Gantz, and Jeffrey Brand (2002) Community embeddedness and the diffusion of local news
- Jeffrey E. Brand (2007) Interactive Australia 2007 : facts about the Australian computer and video game industry
- Jeffrey Brand and Scott Knight (2005) The narrative and ludic nexus in computer games: Diverse worlds II
- Jeffrey E. Brand and Scott J. Knight (2003) The diverse worlds project: narrative, style, characters and physical world in popular computer and video games