Using the enneagram for internal marketing in service establishments

Sudhir H. Kale, Bond University
Sangita De, Griffith University

Document Type Conference Paper

Kale, Sudhir H. and De, Sangita (2006) Using the enneagram for internal marketing in service establishments presented at Australian and New Zealand Marketing Academy (ANZMAC)Conference 2006, 4-6 December 2006, Brisbane.
To obtain a copy of this conference presentation contact Australian and New Zealand Marketing Academy (ANZMAC) Conference 2006

2006 HERDC submission

Abstract

This article espouses use of the Enneagram for marketing studies. The Enneagram is an ancient framework of personality classification dating back around 2,500 years. In recent years, this framework has demonstrated strong psychometric properties such as reliability and validity. Given the immense amount of information the Enneagram typology provides, it can be successfully used in internal marketing as well as in better comprehending a wide array of other marketing issues.

 

This document has been peer reviewed.