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Dissemination of research findings to the public involves interaction between journalists and academics. This paper follows the origins and life of one academic paper and its impact in the media, showing how journalists and academics feed one another in social impact research. Ideas current among mass audiences are analysed by academics and, in turn, ideas developed for academic audiences are repackaged for a mass audience. This paper traces how an article on deaf people’s use of SMS, published in the Journal of Deaf Studies and Deaf Education, was communicated to wider audiences in over 25 radio interviews, newspaper articles, and web publications. Interviews with journalists explore the possibilities in symbiotic relationships between journalists and academics.
This document has been peer reviewed.