Title

Recall and recognition of in-game advertising: Effects of environment, ad positioning and difficulty

Date of this Version

1-1-2010

Document Type

Book Chapter

Publication Details

Citation only.

Buijten, K. C. M., Pellengahr, C. E., & de Byl, P. (2010). Recall and recognition of in-game advertising: Effects of environment, ad positioning and difficulty. In Y. Pasadeos (Ed.), Advances in communication and mass media research (pp. 247-257). Athens: Athens Institute for Education and Research (ATINER).

Access the publisher's website.

2010 HERDC submission. FoR Code: 190300

© Copyright 2010 by the Athens Institute for Education and Research. The individual essays remain the intellectual properties of the contributors.

ISBN

978-960-6672-95-8

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This document has been peer reviewed.