Title
Recall and recognition of in-game advertising: Effects of environment, ad positioning and difficulty
Date of this Version
1-1-2010
Document Type
Book Chapter
COinS
This document is currently not available here.
This document has been peer reviewed.
Publication Details
Citation only.
Buijten, K. C. M., Pellengahr, C. E., & de Byl, P. (2010). Recall and recognition of in-game advertising: Effects of environment, ad positioning and difficulty. In Y. Pasadeos (Ed.), Advances in communication and mass media research (pp. 247-257). Athens: Athens Institute for Education and Research (ATINER).
Access the publisher's website.
2010 HERDC submission. FoR Code: 190300
© Copyright 2010 by the Athens Institute for Education and Research. The individual essays remain the intellectual properties of the contributors.