Title
Engaging with the media
Date of this Version
2009
Document Type
Book Chapter
Abstract
Extract:
Presenting the public face of an organisation is a key role of the public relations practitioner. Often this is done through achieving media coverage for the organisation. The mass media are important because of their reach, their believability, and their timeliness, although the bombardment of information from them can be overwhelming. This chapter discusses a wide range of traditional media - newspapers, radio, television, magazines, and newsletters (see Chapter 12 for new media).
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Publication Details
Citation only.
McLean, H., & Phillipps, R. (2009). Engaging with the media. In J. Chia & G. Synnott (Eds.), An introduction to public relations: From theory to practice (pp. 299-330). South Melbourne: Oxford University Press.
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© Copyright Oxford University Press, 2009