Title
Public relations: An overview
Date of this Version
2009
Document Type
Book Chapter
ISBN
978-1-74175-627-2
Abstract
This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.
COinS
This document is currently not available here.
This document has been peer reviewed.
Publication Details
Citation only.
Johnston, J., Zawawi, C., & Brand, J. (2009). Public relations: An overview. In J. Johnston & C. Zawawi (Eds.), Public relations: Theory and practice (pp.3-25). Crows Nest, NSW, Australia: Allen & Unwin.
Access the publisher's website
© Copyright Jane Johnston and Clara Zawawi 2009