Title

Public relations: An overview

Date of this Version

2009

Document Type

Book Chapter

Publication Details

Citation only.

Johnston, J., Zawawi, C., & Brand, J. (2009). Public relations: An overview. In J. Johnston & C. Zawawi (Eds.), Public relations: Theory and practice (pp.3-25). Crows Nest, NSW, Australia: Allen & Unwin.

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© Copyright Jane Johnston and Clara Zawawi 2009

ISBN

978-1-74175-627-2

Abstract

This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.

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This document has been peer reviewed.