Title

Information and communication technologies

Date of this Version

1-1-2004

Document Type

Book Chapter

Publication Details

Interim status: Citation only.

Brand, J., and Roald, S. (2004). Information and communication technologies. In Johnston, J. and C. Zawawi (Eds.), Public Relations Theory and Practice(2nd Ed.) Crows Nest, Allen & Unwin. ISBN: 9781865089225.

To obtain a copy of this publication please contact Allen & Unwin Book Publishers.
Copyright ©Allen & Unwin Pty Ltd, 2004.

Abstract

This widely used Australian introduction to theory and professional practice has been fully revised and includes new chapters on ethics and public relations in the Third Sector. Leading practitioners and lecturers outline the core principles of public relations in both the public and private sectors. They show how to develop effective public relations strategies and tactics and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories they discuss how to work with the media and how to use print, electronic and other forms of communication for maximum impact.

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