Title

The sport integrated marketing communications mix

Date of this Version

1-1-2007

Document Type

Book Chapter

Publication Details

Hopwood, M. (2007) The sports integrated marketing communications mix, in Chadwick, S and Beech, J (Eds) The Marketing of Sport. London, FT Prentice Hall. ISBN: 9780273688266.

To obtain a copy of this publication please contact FT Prentice Hall.
Copyright © Pearson Education, 2007.

Abstract

The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world’s leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.

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