Understanding the motivations, information search needs and destination choice criteria of the medical tourist
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Thailand is currently putting considerable effort into their attempts to attract a new type of traveller, the medical tourist, to visit their destination for a combination of health, medical and travel purposes. While significant research effort has been devoted to the ethical and legal issues related to medical tourism, relative limited research has focussed on the destination decision making process of people who choose to engage in medical tourism. This paper presents the results of an online survey which explores the travel motivations, information search behavior and destination choice criteria of a sample of prospective medical tourists to Thailand.
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This document has been peer reviewed.