Title

Designing competitive edge through job ads: A content analysis of seek.com.au

Date of this Version

4-4-2014

Document Type

Book Chapter

Publication Details

Citation only

Jervis, J., & Brand, J. (2014). Designing competitive edge through job ads: A content analysis of seek.com.au. In M. Eckhardt (Ed.), Design for Business: Volume 2 (pp. 142-159). Bristol, United Kingdom: Intellect.

Access the publisher

Copyright © 2014 Intellect Ltd

2014 HERDC submission

ISBN

978-1-78320-376-5

Abstract

Extract: The word ‘design’ appears regularly in all types of dialogue, going far beyond traditional design disciplines. Yet an understanding of design appears dependent on the perceptions assigned by individuals across a wide and varied spectrum of professions. This paper examines the communication discourse on design across Australian businesses by analysing job listings on seek.com.au, a leading employment, recruitment and career portal in Australia and new Zealand. The research questions ask: (1) what design knowledge is requested by employers in their job advertisements; (2) what industries and professions are presented in the design features; and (3) whether design is acknowledged as a competitive necessity.

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This document has been peer reviewed.