Date of this Version
Field of Research Code
Digital Commons CitationSamir Shrivastava and Sudhir Kale. (2003) "Philosophising on the elusiveness of relationship marketing theory in consumer markets: A case for reassessing ontological and epistemological assumptions" Australasian Marketing Journal, 11 (3), 61-71: ISSN 1320-1646.
This document has been peer reviewed.