ePublications@bond

Title

Philosophising on the elusiveness of relationship marketing theory in consumer markets: A case for reassessing ontological and epistemological assumptions

Authors

Samir Shrivastava
Sudhir KaleFollow

Date of this Version

2003

Field of Research Code

1505

Document Type

Journal Article

Digital Commons Citation

Samir Shrivastava and Sudhir Kale. (2003) "Philosophising on the elusiveness of relationship marketing theory in consumer markets: A case for reassessing ontological and epistemological assumptions" Australasian Marketing Journal, 11 (3), 61-71: ISSN 1320-1646.

http://epublications.bond.edu.au/era_sbe/277