ePublications@bond

Title

Market growth through mergers and acquisitions: The role of the relationship marketing manager in sustaining performance

Authors

R G. Richey JrFollow
T S. KiesslingFollow
M Tokman
V DalelaFollow

Date of this Version

2008

Field of Research Code

1505

Document Type

Journal Article

Digital Commons Citation

R G. Richey Jr, T S. Kiessling, M Tokman, and V Dalela. (2008) "Market growth through mergers and acquisitions: The role of the relationship marketing manager in sustaining performance" Industrial Marketing Management, 37 (4), 394-406: ISSN 0019-8501.

http://epublications.bond.edu.au/era_sbe/244