Date of this Version
2003
Field of Research Code
1506
Document Type
Journal Article
Digital Commons Citation
Lisa Watson and Sudhir Kale. (2003) "Know when to hold them: Applying the customer lifetime value concept to Casino table gaming" International Gambling Studies, 3 (1), 89-101: ISSN 1445-9795.http://epublications.bond.edu.au/era_sbe/223
COinS
This document has been peer reviewed.