Date of this Version
2003
Field of Research Code
1505
Document Type
Journal Article
Digital Commons Citation
A G. Woodside and C Dubelaar. (2003) "Increasing quality in measuring advertising effectiveness: A meta-analysis of question framing in conversion studies" Journal of Advertising Research, 43 (1), 78-85: ISSN 0021-8499.http://epublications.bond.edu.au/era_sbe/203
COinS
This document has been peer reviewed.
This document has been indexed by Scopus.