Date of this Version
2003
Field of Research Code
1505
Document Type
Conference Paper
Digital Commons Citation
S Holden, S H. McIntyre, M Y. Jones, and C Vallaster. (2003) "Guess what? Having the audience guess the result increases the impact of a communication" La Londe International Research Seminar in Marketing..Jan. 2003.http://epublications.bond.edu.au/era_sbe/191
COinS
This document has been peer reviewed.